Case Study: CMS Site Design & Deployment

Project Description

Indian nation (client) sought update to current static-html website. TxMQ designed a site that was dynamic and easily updated via Content Management System.

The Situation

As part of an overall grand plan to streamline and track customer data, the client needed the assistance of a system analyst to provide ongoing remote-development work for the Indian nation’s gaming website and several web properties within the site. There were a total of 17 gaming locations, with two of the client’s largest locations most in need of an updated website.

The Objectives

The client’s current static-HTML website was difficult to update on a frequent basis. In order to create a dynamic, ever-changing and easily-updatable website, the client needed to transition the website to a JSP Content Management System (CMS) to promote casinos and gaming centers.
There were two websites in need of a CMS implementation and the client needed to evaluate and choose the proper system to complete the job.

The Response

A TxMQ consultant was supplied with a fairly complete site design in the HTML format. His first steps were to convert the static HTML instance to a CMS-enabled, dynamic-JSP website.
To create the new site, a CMS site was managed on a development server. Thus, all work orders and progress could be completed within the development environment before live deployment.
Using the Alterian Content Management System (ACM), the TxMQ consultant defined the required content types, templates and pages needed to build out the website. After that he installed all the resources (text content, images, xml, Flash, configuration and more) into the ACM repository.
Testing immediately followed to confirm all features and functionality of the CMS, after which it was turned over to an in-house Quality Assurance (QA) team. After the QA-requested changes were completed and enhancements made, the site was deployed to the staging server and then pushed to live.
The outset of the entire project and all its components allowed the client to clearly mine and track customer data, which led to a 15% to 20% growth in revenues for the commerce division.
Photo courtesy of Flickr contributor Peter Dutton